Fashion - Bachelor
paradox: i guess it was true
Paradox is a collection that explores the coexistence of contradiction, shaped by the belief that two opposing ideas can both be true. Designed to be viewed in any order, the silhouettes resist a single fixed interpretation, instead embracing ambiguity and shifting perspectives. It reminds us that truth is rarely singular, and that contradiction is often where clarity begins.

Ruby Moehead is a multidisciplinary designer and marketer whose work is rooted in storytelling. Combining strategic thinking with a refined creative vision, she creates with intention, evoking emotion and building connection through her work. Inspired by the way narrative shapes perception, her practice unites concept and communication to create work that resonates with purpose and authenticity.